Elevate Holistics
Building a search presence across a growing medical marijuana market.
- Role
- Content Writer
- Scope
- Keyword Optimization | Subject Matter Research | State-Specific Guides | Long-Form Writing | Patient Education
The client
Elevate Holistics is a telehealth platform providing online medical cannabis evaluations, certifications, patient education, and support across multiple U.S. states.
The story
When I started working with Elevate Holistics, the medical cannabis market was highly fragmented. Regulations differed from state to state, and patients had to search for specific answers about eligibility, medical cards, qualifying conditions, applications, and renewals.
Over nearly three years, working alongside Elevate's SEO team, I wrote hundreds of articles designed to answer those questions at the point patients were searching for them.
A major part of the work was building out state-specific content. I researched and wrote comprehensive guides covering individual state marijuana laws, how to obtain a medical card, qualifying conditions, renewal requirements, and other regulatory questions. This gave Elevate a growing library of content built around the specific search needs of patients in different markets.
The work went beyond producing individual blog posts. Article by article, it added to Elevate's coverage of medical cannabis topics as the company expanded into more states.
You can still see that kind of content across Elevate's site today, including dedicated state law resources and comprehensive guides covering medical marijuana eligibility and qualifying conditions.