Creative Strategy
Research, audience insight, creative concepts, content direction, campaign thinking, and translating business objectives into creative work.
B2B content strategist & thought leadership writer
I help brands turn
complex ideas into
content that builds
authority and ranks.
About my work
What I do
I create content that gives brands something more valuable than words on a page: a reason for people to pay attention. I work across strategy, research, SEO, and storytelling to turn complex ideas into content people actually want to read.
I've worked with startups, agencies, and growing B2B and B2C businesses across SaaS, health and wellness, finance, legal, and retail. Whether I'm building a content strategy or writing the piece itself, I start with the audience, their questions, and the problems they are trying to solve.
As search evolves with AEO and GEO, good content should still work for people first. I use SEO best practices to structure content so it is easier for search engines and AI systems to understand, cite, and surface to the right audience.
Brands & organisations
Receipts
7+ years
Writing experience
80+
Page one Google keywords
700K+
Organic visits
1,000+
Articles & web pages published
99+
Guest posts published with backlinks
64+ DA points
Domain Authority growth across client websites
Services
What I work on
Content Strategy
Content planning, editorial direction, SEO strategy, topic development, content systems, and distribution.
Web Content
Website pages, landing pages, service pages, and other brand content.
Blog & Article Writing
Long-form articles, thought pieces, educational content, and editorial content.
Copywriting
Conversion-focused copy, marketing copy, and campaign messaging.
Social Media Content
LinkedIn & Instagram content, social posts, carousels, and platform-specific adaptations.
Case studies
Selected work
01
Elevate Holistics
Developed state-specific content covering medical cannabis laws, qualifying conditions, medical cards, renewals, and patient education as Elevate expanded across U.S. markets.
02
Alliance Virtual Offices
Developed 100+ long-form articles covering virtual offices, business addresses, remote work, and business solutions as AVO expanded its content library.
03
IDT Corporation
Developed guest post content for BOSS Revolution, BOSS Money and Awards2Go, covering fintech, international remittances, payments and financial services for publication across third-party platforms.
02
Alliance Virtual Offices
Developed 100+ long-form articles covering virtual offices, business addresses, remote work, and business solutions as AVO expanded its content library.
03
IDT Corporation
Developed guest post content for BOSS Revolution, BOSS Money and Awards2Go, covering fintech, international remittances, payments and financial services for publication across third-party platforms.
Testimonials
What clients say
Working with Micheal has been a truly positive experience. He has excellent writing skills, and every piece delivered was clear and engaging. The submitted content always corresponded to the requirements, tone, and goals. Micheal was always flexible and could quickly address the requested changes or adjustments to the content when needed. Communication was smooth, polite, and professional. I highly recommend Micheal to anyone looking for a reliable and skillful copywriter.
Almost three years ago, we were looking for an affordable content writer for a one-time project with a strict deadline. Instead, we found a hard-working professional with excellent skills and great work ethic. Since then, we've been working with Olamilekan on multiple projects, and we're planning on nurturing this collaboration as long as possible. The quality of the content exceeded our expectations each time and helped us stay on track with both our objectives and deadlines. Highly recommend to anyone looking for compelling content.
Micheal was a pleasure to work with during their time with us. He consistently delivered high-quality blog content, demonstrated strong writing skills, and was reliable in meeting deadlines. His professionalism, responsiveness, and attention to detail made him a valuable part of the team. We truly appreciate his contributions and would gladly work with him again in the future.
Micheal is genuinely one of the best there is. He handled a variety of topics with ease and was great to work with. If you're looking for someone respectful, professional, and capable of creating top-notch content, Micheal is your guy. We'll definitely reach out to Micheal again if we have future projects.
Micheal was absolutely a blessing to do business with. Everything from his attitude, energy, and prompt replies during our conversation, combined with his expert polished writing skills, made the work fantastic. Also, the incredibly fast turnaround time makes him an obvious choice. He is someone I enjoy working with and will hire continually for all my content and sales copy needs!
Very easy to work with and fantastic writing ability. Based on the information he was given, you could tell he put a lot of thought into how to present it and we were thoroughly impressed since putting our project into words was always a bit of a struggle for us!