IDT Corporation
Creating guest post content and backlink placements for IDT’s fintech brands.
- Role
- Copywriter
- Scope
- Guest Post Content | Subject Matter Research | Off-Page SEO | Publication Angles | Bylined Articles
The client
IDT Corporation is a global provider of communications and payment services, with consumer brands including BOSS Revolution and BOSS Money serving customers across borders.
The story
IDT Corporation operates across several financial and payments businesses, including BOSS Revolution, BOSS Money, and Awards2Go. The goal was simple: put these brands in front of the right audiences, on the right websites, without making the content feel like an ad.
I worked on guest post content for the three brands, developing research-driven articles around international money transfers, remittances, fintech, payments, financial technology, and related topics. The articles were created specifically for publication on third-party websites, with brand links incorporated contextually rather than presented as direct advertising.
This required a different approach from writing for a brand's own website. Each piece had to stand on its own as useful editorial content while creating a natural context for the relevant brand or service. The work included researching industry data, developing publication-specific angles, following editorial requirements, and adapting content to the audience and standards of each publication.
Several pieces were published with my own byline and author bio, including articles in The Financial Brand, Trade Finance Global, and Global FinTech Series, giving me direct author attribution alongside the brand placement.
The articles fed into the brands' wider link-building work, earning contextual links from relevant finance and business publications.